The Indian Super League (ISL), in partnership with digital collectible platform Terra Virtua, announced the mega launch of its exclusive series of digital collectibles on Wednesday, November 17.
The debut collection comprises 27,500 team posters and 242,000 trading cards, made available ahead of the 2021-22 season. The ISL metaverse on the unique Terra Virtua platform will offer fans of Indian football a chance to own a piece of memorabilia of their favourite club and players.
The digital collectibles will include rare team posters from ISL’s 11 clubs - ATK Mohun Bagan, Bengaluru FC, Chennaiyin FC, FC Goa, Hyderabad FC, Jamshedpur FC, Kerala Blasters FC, Mumbai City FC, NorthEast United FC, Odisha FC and SC East Bengal and a Titans collection of player trading cards of the biggest stars in Indian football.
As a special first-time offer, every fan will avail a free digital collectible of the club they support upon signing up on the Terra Virtua platform.
ISL, India's premier football league, became one of the youngest leagues in the world and the first Indian sports property to launch a digital collectibles series, leading the Indian sports industry in the fast-growing NFT market.
Terra Virtua is the world’s first fully immersive social, digital collectibles platform and is one of the world’s leading creators and marketplaces using blockchain technology. It currently offers themed digital collectables across a range of popular movies, television shows and comic books.
"We are excited to enter yet another first as we become India's first sports league to have its digital collectibles go live," said an ISL spokesperson. "I am sure this will engage the vast demographics of fans of the ISL and all its clubs and make them feel closer to the action," he said.
"It has been our constant endeavour to connect with our audiences and keep up with trends that define the future of the sport. This is a testament to ISL's growing popularity across the younger generation and lays down the benchmark for the sports industry in India," the spokesperson added.
“This is an incredibly exciting moment for Indian football fans, who now have the chance to own an exclusive part of their club’s history," said Gary Bracey, Terra Virtua CEO and co-founder.
"We’re delighted to be driving the digital transformation of sports fan engagement through digital collectables, bringing people even closer to their favourite teams,” Bracey added.
Featured photo: Indian Super League
