Fashion forward: Brands lead in green football clothing
Huge sports brands are changing how they make football gear. Adidas and PUMA are leading the way with fresh ideas that help the planet. Adidas is turning old-style football shirts into soft knitwear, while PUMA is making more jerseys from used cloth to cut waste.
These brands prove that style and care for the earth can go hand in hand. With new ways to make clothes, they shape the future of sportswear while keeping things simple and clean.
Adidas: Innovating with knitwear
Adidas is changing the look of football jerseys by turning them into knitwear. The new collection includes heavy knit jumpers designed like classic football shirts. The tops have the famous 'Three Stripes' on the shoulders, a shirt sponsor in the centre, and a club crest.
One design is based on the Teamgeist jerseys from the 2006 World Cup, available in two colours: mossy green, and black, red, and white. Adidas also made two waffle knit jumpers with alternating stripes. One is blue and white, while the other is deep plum with black details. The back of each jumper has 'Adidas' and '03' as a nod to the Three Stripes branding.
PUMA: Grows RE: FIBRE recycling
PUMA is changing how football shirts are made. By the 2024-2025 season, all PUMA replica kits will use at least 75% recycled fabric. This includes jerseys for clubs and big matches like the Euro and Copa América.
In 2023, PUMA made 46,000 RE:FIBRE jerseys. Now, they plan to make more. Their goal is to reduce waste and depend less on plastic bottles for polyester. They use new ways to break down old fabric, making it into fresh gear. The plan is clear: use less, waste less, and keep football shirts strong while helping the planet.
PUMA Celebrated with special event
To mark the RE:FIBRE growth, PUMA held events at its New York store. On July 20, 2024, PUMA gave out 100 special badges made from the game-worn jerseys of Jack Grealish and Christian Pulisic. US upcycler Andrew Burgess made these badges to honour the RE:FIBRE initiative.
On July 21, 2024, Burgess led three hands-on workshops. Guests learned how to reuse old clothes and craft fresh styles. Fans also got to turn a RE: FIBRE t-shirt into a sportstyle piece. The event showed how old fabric can get a new life, blending sport with smart design.
Adidas and PUMA reshape football gear
Adidas is turning old football shirts into knitwear, giving them a bold new style. PUMA is working to reduce waste by making jerseys from used fabric. Both brands mix the past with fresh ideas—one reshapes style, and the other reduces waste; pushing football fashion forward.
