NZ Cricket to enter US market with 2027 Major League Cricket franchise
New Zealand Cricket (NZC) has taken a bold step by investing in a Major League Cricket (MLC) franchise, set to debut in 2027. This move marks the first time that a full member of the International Cricket Council (ICC) has invested in an overseas franchise.
Partnering with True North Sports Ventures (TNS), the new franchise will be based in either Toronto or Atlanta. NZC will offer a ‘high-performance and operational support’, which includes coaching and team support. This plan gives NZC a chance to tap into the growing cricket fanbase in North America, which is estimated at 25 million.
NZC CEO Scott Weenink said the deal would strengthen its presence in the world’s most lucrative sporting market.
MLC has six teams based in Los Angeles, New York, San Francisco, Seattle, Washington and Texas. This tactical move aligns well with NZC’s goal to expand its global brand and fan base, especially with cricket’s comeback in the upcoming 2028 Los Angeles Olympics.
