The Indian Cricket Team is all set to sport a new brand on their national jerseys, as the Board of Control for Cricket in India (BCCI) has closed on a new deal with India’s leading education and learning app, BYJU’S (Think and Learn Private Limited), making them the official Team India sponsor for the period of 5th September 2019 to 31st March 2022.
As per BCCI, “BYJU’S will be taking over all associated sponsor rights of the current team sponsor OPPO mobiles India private limited (OPPO).” Speaking about the new association, the CEO of BCCI, Mr Rahul Johri said to the official site:
“On behalf of the BCCI, we would like to thank OPPO for its partnership with Indian Cricket. I congratulate BYJU’S on becoming the new Team India sponsor. BCCI and BYJU’S share a common vision and together we will take Indian Cricket forward.”
Once the deal was confirmed, the Founder and CEO of BYJU’s, Byju Raveendran, also commented on the momentous occasion:
"We are proud to be the Indian Cricket Team sponsor. Cricket is the heartbeat of all Indians and we are thrilled to be an integral part of our much loved team. As a learning company, BYJU'S has always recognised the critical role that sport plays in a child's development. Just as cricket inspires a billion budding dreams across India, we too as a learning company hope to inspire the love of learning in every child's heart."
BCCI’s former sponsor, OPPO India, shared a statement, thanking the team and the board for the honour:
“We would like to thank Team India and BCCI for a meaningful association that led OPPO to become a household name in just five years of operations in India. As OPPO enters into its sixth year, India will continue to remain a key growth market. To meet rapidly growing consumer demand, OPPO will accelerate its efforts on local Production, R&D and Retail. This will help OPPO bolster its commitment to offer Indian consumers cutting-edge technology and a premium experience.”
As per BCCI’s media release, the Men in Blue will be seen in their new jerseys from September onwards, when they welcome South Africa home for three T20Is and three Tests.
Feature photo courtesy: AFP Photo / Dibyangshu Sarkar
